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Financial Planning Designed for Life's Crossroads

Guiding women through life’s biggest transitions with financial clarity, confidence, and empowerment.       

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Compassionate Financial Guidance Through Life’s Toughest Transitions

Compassionate Financial Guidance Through Life’s Toughest Transitions

Transitions Financial Planning is a boutique fiduciary financial advisory firm that cares deeply about your financial and personal well-being. We specifically focus on helping women through major life transitions like widowhood, caregiving, retirement and long-life income planning. As your Financial Decision-Partner, we provide the caring support, mindful financial planning and protective investment management you need while facing new beginnings.  We service local and nationwide.   

Support for Every Stage of Your Journey

Widowhood

Widowhood

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Retirement and Long-Life Planning

Retirement and Long-Life Planning

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Managing an  Inheritance & Leaving Your Legacy

Managing an  Inheritance & Leaving Your Legacy

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Real-Wealth Investment Management

Real-Wealth Investment Management

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Why Work With a CFP Financial Advisor who is also a Certified Financial Transitionist®? 

Why Work With a CFP Financial Advisor who is also a Certified Financial Transitionist®? 

A Certified Financial Transitionist® is your specially trained thinking-partner providing the financial guidance to help you make wise choices -while honoring all that you are moving through. With a strong, yet gentle, human focus, we work with you more deeply and completely than most other financial professionals. We empower you with the knowledge and financial plan you need to return to stability and confidence, re-inspired and prepared for the next time life changes. 

Meet Howard Jay Rubin, CFP®, RICP®, CLU®, CeFT®, CDFA®

Meet Howard Jay Rubin, CFP®, RICP®, CLU®, CeFT®, CDFA®

Senior Financial Partner, Financial Life Planner, Investment Advisor 


As a CFP professional, Certified Financial Transitionist and Founder of Transitions Financial Planning, Howard is a Fiduciary Advisor who cares deeply about each client's financial and personal well-being. 

He is a second-generation financial planner, with 14 years experience in Investment Management, Full-Life Retirement Planning and Comprehensive, Holistic Financial Planning.

His fascination with Financial Psychology and Life Transitions began with his Psychology BA degree from Duke University, and has grown into a life-long learning passion. His credentials include certification as a Grief Educator and as a Kinder Life Planner. Personally, Howard is the proud father of twin children now in college and was once a full-time performing magician in Hollywood. 

Meet Minna Whitcher 

Meet Minna Whitcher 

Director of Client Care


Since joining Transitions Financial Planning in 2012, Minna has been a warm, steady presence for clients from the very first contact through years of ongoing support. She plays a central role in each client’s experience, helping clients feel welcomed, cared for, and well-supported during times that can already feel overwhelming.

Deeply attentive to the details, Minna helps ensure communication stays clear, paperwork is handled correctly, and important matters are carried through with accuracy and consistency. Clients know they can count on her thoughtful follow-through, responsiveness, and the genuine care she brings to every interaction.

Minna lives in Corona, California with her family, enjoys making jewelry, and owns and runs an avocado farm in Fallbrook.



Schedule an In-Person or Virtual appointment, Contact Us

You don’t have to walk this path alone. We’re here to help turn uncertainty into clarity with financial guidance and support to help you build a path forward. Schedule a complimentary introductory call by filling out the form below. 

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Transitions Financial

27 Chandra Lane 

Rancho Mirage, CA 92270

Resources to Deepen Your Financial Insights

Explore our content library to enhance your financial literacy and help you make confident, informed decisions. 

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Teen Drinking and Your Liability

Drinking may be a “rite of passage” for teens, but when it occurs in your home you may be held responsible for their actions.

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9 Facts About Retirement

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Buying vs. Leasing a Car

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How Big is Money?

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